Building Your List

How do you actually make money online?

Like in ANY business - there is a system to success.  There is no point embarking upon a business 'hoping' and 'wishing'.  There is a process to learn.  

This is a business based on HAVING A WEB PRESENCE.  That is a
simple, cold fact. Therefore - you WILL need to know some SIMPLE WEB SKILLS.

Now - for a newcomer - creating a website can be terrifying.

However - if you are serious about wanting to make money online - you must get over your web fear.     
   
Now - products.  This is where a lot of people make a common mistake.

 A lot of people will spend hundreds if not thousands of dollars purchasing
 a veritable orgy of products from experienced marketers - with great
 promises of  riches by 'simply' selling them on.


 But what happens?


 Almost all of the time these products of DVD's or modules or CD ROMS end up
 gathering dust under the bed or in the garage or on a computer's hard drive.


 The problem is - most people do not know what to actually do with products.

Please FORGET about what product(s) you want to sell (for now).

Instead - we are going to tap into a little secret that all successful marketers like to keep relatively quiet.

 QUESTION:  Do you know how the majority of people make money
 online?


 ANSWER:  They sell direct to their own list. Read that again!!  And think about it.

They sell to people who are already on their database. And how do they have their own database? These marketers work hard to capture our details when we visit their website in the first place.

The Money Is In The List.

These savvy marketers spend time and energy building their list, and then
every time they have a product, they bang out an email to this list. And
because they have spent time cultivating and building a relationship with their
list... sales always follow.

This method has been proven time and time again as so much easier - than
trying to sell 'cold' to a first time visitor to your web business site.

The money really is in the list.

I see many newcomers to this web business make the same mistake.  They
mistakenly believe that simply having a product online (as good as the product

may be) will result in sales. That may have been the case years ago - but not now.

I see so many newcomers these days trying to SELL a product direct from their site IMMEDIATELY. 

This is very, very difficult . A lot of newcomers believe that just HAVING a product on a site is enough. It isn't.   10 years ago maybe -- but not now.

Countless newcomers believe that “all they need is a product online.”  They get all excited about having a shiny, sparkly product. Now this  certainly is NOT crushing any passion or enthusiasm (as that's vitally important...)

Having a product on a site is not enough anymore.  It’s sad that when no sales come in (which invariably is the case) -- the initial all important enthusiasm gets slowly chipped away. Then over the following weeks, it's goodbye excitement and hello resentment. The final rampage is usually something like '...the web is a con, you can't make any money...'

Well...the web is not a con. And there are  nice and generous people online.

And - yes - you can make money.

Nowadays those that are consistently successful online have to work a bit
smarter. Not necessarily harder - but smarter. 

And by that I mean... building your own list.

This business is a marathon
....not a sprint.

You may be excited to get your web business going and your product out there as soon  as possible.   And there is nothing wrong with this enthusiasm.

However...slightly changing your thinking to concentrate (for now) on simply
building your list - will probably be the one defining element that will separate you from the majority of people who do NOT make money online.

You have to give serious consideration to just waiting a few more weeks before you get your first product online - and instead spend the next few weeks beginning to build your own list.

So to sum up - the three most important elements to your web business are:

            1. Building Your List.
            2. Building Your List.
            3. Building Your List.

So many people new to wanting to make money online mistakenly believe that just having a website means they are in business. Wrong.

There is a big difference between having a website and having a business.

Sure - you do need a website. But...there are millions of websites that make NO money. Therefore having a website is NOT a business. Having a product is also NOT a business.

Hundreds of thousands of websites have a product and make no money.

So, what therefore IS the key to making money online?


The answer....CUSTOMERS.  Or in other words...BUILDING YOUR LIST.